style file: H&M’s New Megastore Reminds Us About Artpop

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H&M's New Megastore Reminds Us About Artpop Nov 11th 2013, 21:00, by Katharine K. Zarrella Brace yourselves, shoppers: H&M is opening a new 7,000-square-foot megastore in Times Square. The retail complex—which will offer super-late hours of operation (Monday through Sunday until 1 a.m.), a virtual catwalk that projects images of shoppers onto exterior screens, interactive mannequins, the Isabel Marant collection, and a 53-foot glitter wall—is set to be christened by Lady Gaga during its ribbon-cutting ceremony at 12:01 on Thursday morning. Unsurprisingly, H&M’s new digs will sell the pop star’s latest album. Because if there’s one thing we need more than a massive glitter wall, it’s another reminder to buy Artpop. —Katharine K. Zarrella Photo: Courtesy of H&M

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