Style File: Welcome To the Insta-Backlash?

Style File
thumbnail Welcome To the Insta-Backlash?
Dec 18th 2012, 17:00

In a very short period of time, Instagram has shaken up the way that fashion—not to mention fashion people—are seen. It’s hardly a fashion show if it’s not on Instagram, and it’s definitely not a party if it isn’t—so much so that we recently rounded up 2012: The Year in Instagrams. So the release yesterday of the app’s new terms of service has raised plenty of hackles and sparked the beginnings of a mini backlash. The Times breaks down some of the new policies of the now-Facebook-owned program, which include information sharing with Facebook, advertisers, and affiliates; and the use of user photographs and identities in advertisements, not necessarily labeled advertisements. The only way to opt out of these new stipulations is to leave Instagram entirely. Will that happen? It remains to be seen. As of this morning at least, the fashion world has been angrily atwitter with threats to walk: As of this morning, @NinaGarcia, @CocoRocha, and @CSiriano were all tweeting or retweeting complaints. (Some are using Instagram itself to voice their objections, like Sibling’s Cozette McCreery, left.) The counterargument runs that Instagram needs to monetize its free service somehow. The alternative? A pay-to-play app.

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