Wren designer Melissa Coker first worked with power stylist and Lula editor in chief Leith Clark on several short fashion films for the label, starring the likes of Tavi Gevinson and Gia Coppola. At the time, they were designer and stylist. But then, the ideas started to bubble up. “We were on set and I was looking at the clothes, saying, ‘What if you did it like this?’ or ‘Maybe this should be like that,’” Clark recalled. “Eventually she was like, ‘Why don’t you just design a collection?’”
Sometimes it is that easy. Clark took the reins, looked into her own closet for inspiration, and proposed easy pieces that she’d want to wear herself. She created prints from the work of three of her favorite illustrators (Mercedes Helnwein, Fanny Bostrom, and Jenny Mörtsell) on T-shirts, and asked Coker to whip up a rusty knit hat similar to one that a little girl is wearing in a painting hanging in her parents’ bathroom. Other pieces include schoolgirlish floral frocks with peter pan collars and nipped-in jackets with retro appeal.
To keep the more-the-merrier theme going, Clark asked her close friend and client Kirsten Dunst to pose for the look book, which was shot by Dunst’s boyfriend Garrett Hedlund in Los Angeles. “Normally I style her so it was fun to flip roles and design the clothes and see how Kristen would wear them herself. It was a multi-faceted experience,” said Clark. She sent off the clothes and left Dunst and Hedlund to style and shoot themselves; the fruits of that labor debut here on Style.com. “There are some things that weren’t realized from the collection that are still lingering,” Clark hinted, “so stay tuned for a sequel.”
For more information, visit www.wrenstudio.com.
—Brittany Adams
Photos: Courtesy of Wren
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