New Yorkers lucky enough to attend Nick Cave and the Bad Seeds’ three-night stand at the Beacon Theatre last week might have caught a glimpse of chanteuse Sharon Van Etten, who was singing backup for Cave at the shows. But in this video for the Brooklyn-based label Ace & Jig, Van Etten is front and center. The singer stands stock-still, her 2010 track “One Day” playing in the background, as Ace & Jig designers Cary Vaughan and Jenna Wilson race back and forth in a blur, dressing Van Etten in clothes from their Fall 2013 collection. “We’re big fans of Sharon’s music, and we listen to her all the time at the studio,” explained Wilson when asked how Van Etten came to be cast in the video. “Since we’re both Brooklyn based, we reached out, and it turns out she was a fan of Ace & Jig, as well.” For those unfamiliar with the brand, which is sold at stores such as Anthropologie, its USP is its signature textiles, particularly custom yarn-dyed materials woven in India. And according to Vaughan, the purpose of the video was not only to showcase Van Etten’s formidable deadpan but also the many ways this season’s geometric weaves, quilted cottons, and Lurex-threaded materials inspired by Egyptian assuit cloth could be layered together. “It’s a perfect mishmash,” she said.
—Maya Singer
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