Style File: A Model Hideout

Style File

A Model Hideout Feb 15th 2013, 20:03 Question: Where do models go during NYFW when they’re not stomping the catwalk? Answer: Modellounge x Microsoft. When the shows come to town, fashion’s leading ladies have to zip around from one runway, casting, or fitting to the next. But for those odd momenta of downtime, Modellounge x Microsoft offers girls from the top ten agencies a place to relax and regroup. This season, up to 120 models—ranging from newcomers like Natasha Remarchuk and Leona “Binx” Walton to established girls like Arizona Muse, Joan Smalls, Karlie Kloss, and Liu Wen—stopped by Modellounge each day. In addition to offering snacks and free Wi-Fi (plus access to Surface tablets), the Union Square-based lounge hosted a bevy of events, like a panel discussion with casting director Jennifer Starr, a runway-walking class, and a talk with Coco Rocha about the importance of social media and self-branding. The veritable model haven even provided catwalkers with backup wardrobes; founder Bernard Smith (who also happens to be Joan Smalls’s long-term boyfriend) partnered up with Helmut Lang to create a Model Closet from which girls could borrow clothes for go-sees, street-style looks, and events. He described one afternoon when Ms. Rocha made a pit stop with actress Isabelle Fuhrman: “They were running late for a show, and Isabelle needed something chic to wear last-minute, so we let Coco style her with the clothes—the perks of having model friends.” —Brittany Adams Photo:Courtesy of Modellounge X Microsoft

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