Milan may be known for fashion powerhouses like Prada, Gucci, and Versace, but it seems the city has room for the little guy, too. Since 2011, Yoox.com and Vogue Italia have been supporting emerging talents through their initiative The Vogue Talents Corner—a project that both highlights up-and-coming designers with an exhibition during Milan fashion week, and helps them build a retail presence by offering their wares on Yoox’s luxury e-boutique, Thecorner.com. This year, the initiative champions eleven young ready-to-wear and accessories brands from across the globe, like Palmer//Harding (a shirt-centric range by Levi Palmer and Matthew Harding), Kristy Ward (necklace pictured left), Kzeniya (an accessories line by Kzeniya Oudenot, clutch pictured left) Vs2R (a footwear label by Vincenzo Somarrelli, pictured left) and J JS Lee (a ready-to-wear line by Jackie Lee, top pictured left). Each brand will showcase its Fall ’13 collection in an installation at the Palazzo Morando, which opens tonight. “For the most part, it’s instinct. And sometimes it’s simply what we like!” said Yoox.com founder and CEO Federico Marchetti when asked about the selection process. Marchetti explained that he looks for designers who exemplify creativity and innovation, and that this year he was particularly impressed by the group’s focus on craftsmanship and “excellent” materials. Looks from the eleven selected designers’ Spring ’13 collections will be available from today, on www.thecorner.com.
—Katharine K. Zarrella
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