Considering Chloés wares serve as a second skin for many of New York’s downtown darlings, it’s about time the 60-year-old French house opened a store in Soho. Today, the brand christens its new 2,100-square-foot boutique, which, posted on Greene Street, is Chloé’s second New York location (the first is on Madison). Bright and neutral with a Deco edge, the shop will house jewelry, accessories, ready-to-wear, and handbags. It will also be the only store to offer the brand’s new ostrich-leg and calfskin Amelia handbag (which retails for a cool $4,400) in Chianti red and “delicious” brown. Furnished with a range of enviable collectibles (like Bibendum chairs by Eileen Fray from the twenties and vintage pendant lighting by Curtis Jere) that are, unfortunately, not for sale, as well as that classic Chloé horse statuette, the boutique is intended to evoke a shopping experience that’s like “a fun day out with friends.” Seeing as it’s stationed mere blocks away from brunch spots like the Mercer Kitchen, Fanelli Cafe, and Balthazar, not to mention a gaggle of other tempting boutiques, we have a feeling lots of fun-filled downtown days will lead to Chloé.
Chloé’s new boutique is located at 93 Greene Street, NYC, (646) 350-1770. —Katharine K. Zarrella
Photos: Courtesy of Chloé
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