On February 15, Phaidon Press will release Pattern, a book that highlights one hundred compelling fashion designers on the rise. Phaidon handed over the book’s curatorial duties to a group of ten designers and industry insiders (including stylist Keegan Singh, Preen’s Justin Thornton and Thea Bregazzi, the SHOWstudio team, and Business of Fashion’s founder Imran Amed, just to name a few), each of whom chose ten talents to fill Pattern’s pages.
The book (which is a follow-up to the 2005 fashion tome SAMPLE) features established designers (Phillip Lim, Alexander Wang, Christopher Kane, Sarah Burton), well-known emerging labels (Eddie Borgo, Thomas Tait, Creatures of the Wind, Mary Katrantzou, whose work is pictured above), and proper newbies (Simone Rocha, Marques’ Almeida, Phoebe English, Maarten van der Horst). The designers’ diverse aesthetics, techniques and outlooks are presented via detailed introductions, backstage, campaign and editorial photographs, and never-before-seen sketches, all of which serve to give readers an in-depth understanding of their work. “For me, seeing that the designers had a consistent point of view that’s true to their style was important,” said Singh, whose picks include Cushnie et Ochs (left), Olivier Rousteing of Balmain, Tabitha Simmons, Dominic Jones, and Gianvito Rossi, among others. “You know, it’s like Azzedine Alaïa. He has his thing, and he always sticks to it,” he added. So does Singh think the next Alaïa is somewhere between Pattern’s covers? “It’s a possibility!” he laughed. At the very least, he notes, “the book gives the young designers a chance to reach broader audiences; it exposes them to a whole new group of people.”
Pattern: 100 Fashion Designers, 10 Curators will be available on February 15, on phaidon.com.
—Katharine K. Zarrella
Photos: Both images feature in Pattern: 100 Fashion Designers, 10 Curators. Mary Katrantzou—Nick Knight and Dinos Chapman originally for Garage Magazine; Cushnie et Ochs—Courtesy of Cushnie et Ochs.
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