In which we track the way that certain fashion news stories are recycled around the Web.
Today’s secondhand news amounts to a sleeper hit for the Internet. That’s because the original story came out on Friday but didn’t really take off until today. Even recycling bloggers take the weekend off, it seems. It was on Friday that British Vogue kicked things off with a post touting an upcoming interview with Raf Simons in the magazine’s January issue. Employing a certain old-media discretion, the tone was straightforward:
Raf Simons outlines how he wants to change the face of @dior #JanuaryVogue: bit.ly/UipHoW
— VOGUE.CO.UK (@BritishVogue) December 7, 2012
The first few recyclers of this item, Fashionologie, Papermag.com, Styleite, and Grazia, picked up on a quote from Simons about wanting to make Dior as efficiently branded as Chanel, a process that apparently starts with the nose.
“The Chanel woman? I don’t even need to see, I smell her from round the corner, but I don’t recognize the Dior… fb.me/1n8doBSkw
— FASHIONOLOGIE (@fashionologie) December 7, 2012
But it turns out, those outlets were burying the lede, because The Cut, perhaps with the benefit of the weekend to dream up a new angle, raised the ante with a tweet linking to a post from 10:43 a.m. It referenced a different part of the original Vogue U.K. post:
Raf Simons says Christian Dior wouldn’t have liked Galliano’s work. nym.ag/VuYpg8
— The Cut (@TheCut) December 10, 2012
Fashionista, playing catch-up, echoed in a tweet linking to a post from 2 p.m.:
Raf Simons can’t stop/won’t stop throwing shade John Galliano’s way: bit.ly/VMt9ir
— Fashionista.com (@Fashionista_com) December 10, 2012
Congratulations then to today’s clear winner in the secondhand news sweepstakes: The Cut.
Bonus points to Grazia, though, for tweeting the same story twice within a few hours, the second time in a slightly pithier and more twitter handle-alert manner:
Raf Simons Looks To Chanel For Lessons In Building A Signature Style For Dior’s New Lady dlvr.it/2cXLxF #fashion
— Grazia_Live (@Grazia_Live) December 10, 2012
Raf Simons looks to @chanel for inspiration for building @dior’s signature style: ow.ly/fYsas
— Grazia_Live (@Grazia_Live) December 10, 2012
Now we’ll just have to wait for the January issue of British Vogue to see what Simons really did or didn’t say about Galliano.
Photo: Alexander Klein / AFP / Getty Images
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