In the past, Gap has roped in top models ranging from Bar Refaeli to Caroline Trentini to Karmen Pedaru to Liu Wen to front its ad campaigns. But for Fall, the retailer took a different route, this time opting for a cast of up-and-coming musicians and dancers to be the faces of its “Shine” campaign.
In the images, the group, including Seth and Scott Avett from the Avett Brothers, San Francisco Ballet star Yuan Yuan Tan, and dancer Lil Buck (who just completed a project with Natalie Portman’s husband, Benjamin Millepied), sports the label’s Icon Redefined collection—read: updated Gap classics. “In the late eighties and early nineties, Gap is what all the cool girls were wearing,” singer-songwriter Nicki Bluhm, who is also in the campaign, told Style.com last night at an editor preview in New York. “Obviously, they still are.” Of the shoot, the modeling rookie added, “I’ve never modeled before and Yuan Yuan had her shoot just before mine. She was unbelievable, doing these insane high kicks and leaps across the room, and I thought, ‘Oh my God, what am I going to do that compares to this?’ ” Apparently, the jeans have a lot of stretch to them, but we don’t suggest trying Tan’s tricks at home. Here, get a first look at Tan and Bluhm in the newly unveiled shots.
—reporting by Brittany Adams
Photos: Courtesy of Gap
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