Style File: While Others Go For The Gold, Young London’s Designers Go For The Red, Blue, And Green

Style File

While Others Go For The Gold, Young London's Designers Go For The Red, Blue, And Green Jul 19th 2012, 18:00 The upcoming Summer Olympics have inspired plenty of designers to think sporty. But even those without court and pool on the mind are celebrating the event in their own ways. The Games are on English soil this year, so U.K. retailer Matches is indulging in a little well-deserved patriotic peacocking. The store commissioned a handful of London’s young guns—Jonathan Saunders, Erdem Moralioglu, Mary Katrantzou, Richard Nicoll, Holly Fulton, Roksanda Ilincic, J.W. Anderson, and the label Herself—to design limited-edition T-shirts whose proceeds will benefit the Disposessed Fund, which fights poverty in London. “London is the center of attention at the moment with the Jubilee and Olympics right around the corner,” said Saunders (above, with a model in his design). “Not to mention the fact it has become the epicenter of such innovative design. I’m just happy to be a part of it in my own way.” His own way being one that won’t look at all out of place once the Games have bestowed their final medal and gone on their merry way. The shirts retail for £60 each (about $94) and are available today at Matches stores and www.matchesfashion.com for those outside the country. —Matthew Schneier Photos: Courtesy of Matches

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