Some of the greatest inventions began with mistakes, and such is the case with Postalco’s literal reinvention of the wheel—a kaleidoscopic “Wheel Printer” for its Japanese-made notebooks. “A piece of paper got accidentally stuck under the door at our house,” explains Mike Abelson, who founded the stationery and leather goods label (a favorite within the fashion set) with his partner, Yuri Abelson, after he moved to Tokyo from New York. “The wheel in the sliding door made a really interesting track on the paper, and that was when I realized I could get something beautiful but rough from wheels.”
After a year of experimenting with tire tracks and ink, Abelson arrived at his creation, which debuted at the Wallpaper Handmade Exhibition for Milano Salone. Last night, the Wheel Printer rolled into New York’s cult-y style hub Creatures of Comfort for an eight-day exhibition. During the course of the week, Mike will be on hand to create custom, one-of-a-kind “wheel” prints on the Postalco notebooks currently for sale at the Mulberry Street store. “That kind of irregularity is really inspiring,” he says, adding that he’s especially intrigued by the way things were crafted pre-Industrial Revolution. “Now that we don’t need paper for each and every written communication, people are starting to be more aware of paper as an object, not just a surface.”
That’s not to say a Postalco notebook is too precious to use. Abelson last used his to jot notes for an essay on messiness. “I always write any first drafts on paper,” he says. “Something about a pen and paper gets the ideas flowing.”
The Postalco Wheel Printer temporary print shop and exhibition is open though July 10 at Creatures of Comfort (205 Mulberry St., NYC) through July 10.
—Sarah Nicole Prickett
Photo: Courtesy Photo
No comments:
Post a Comment