style file: Youngsters Prefer IRL Shopping

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thumbnail Youngsters Prefer IRL Shopping
Nov 6th 2013, 19:10, by Katharine K. Zarrella


Well, well, well, it looks like there’s a future for the physical world after all. According to a recent study, 68 percent of U.S. shoppers between the ages of 18 and 25 prefer going into a store and, you know, touching the clothes that they’re going to buy, rather than just purchasing items online. This is, perhaps, one of the motivations fueling the latest “clicks to bricks” trend, or, as the BBC explains, the increasing tendency for successful online retailers to later open brick-and-mortar locations. Great news for stores everywhere! But wait…does this mean Black Friday will be even more crowded than we thought?

— Katharine K. Zarrella

Illustration: Francis Marshall/ Vogue, 1932

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