style file: In L.A., Fashion Meets Art

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In L.A., Fashion Meets Art Nov 14th 2013, 16:29, by Katharine K. Zarrella After two successful seasons, the Los Angeles County Museum of Art is set to release its latest Wear LACMA campaign, with resident L.A. talents Greg Chait of The Elder Statesman and Jennifer Meyer (past designers include Gregory Parkinson, Libertine’s Johnson Hartig, Juan Carlos Obando, and NewbarK’s Maryam and Marjan Malakpour). The initiative conceived of by Katherine Ross, wife of LACMA director Michael Govan, and member of the museum’s Director’s Circle, challenged the two local designers to create limited-edition wares based on the museum’s permanent collection. “The goal of this initiative is to present works of art from the collection in a new way,” Ross said. “Through this partnership we are able to highlight extraordinary works in the museum’s encyclopedic collection seasonally.” Of his contributions, Chait told us, “I love the spirit behind the project most.” After experiencing the museum’s James Turrell exhibit, he felt compelled to create six custom cashmere tees and scarves boasting abstracted Native American motifs. Meanwhile, Meyer, Chait’s fellow CFDA/Vogue Fashion Funder, was drawn to Ed Ruscha’s painting Made in California. With the artist’s express permission, Meyer created two nameplate necklaces bearing the moniker “Made in California” in 18-karat yellow gold and 18-karat gold with white diamond pavé. “I think LACMA is incredible, one of the best museums around,” the designer said of the institution that’s been enjoying a resurgence of late. “It’s incredibly exciting that LACMA chooses to partner with designers rather than “artists,” so to speak…combining those two worlds.” It would seem Net-a-Porter agrees with that sentiment, as the e-tailer will, for the first time, sell a selection of the Wear LACMA offering on its Web site. Proceeds from the collection, which ranges from $180 to $6,450, will benefit the museum. Wear LACMA will be available beginning November 19 on net-a-porter.com and beginning November 20 in the LACMA store. — Alexis Brunswick Photo: Courtesy of net-a-porter

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