Oct 31st 2013, 16:00, by Katharine K. Zarrella
Following his blockbuster V&A exhibition; his first new album in ten years, The Next Day (not to mention a music vid with Tilda Swinton); and being named the best-dressed British man in the history of the world, David Bowie continues his hot streak today, as Louis Vuitton has announced that the legend will star in its new L’Invitation au Voyage Venice accessories campaign. The first segment of the series launched last November and featured Arizona Muse running through Paris’ Louvre Museum (The Mona Lisa made a nice little cameo) before being whisked off in a hot air balloon—Wizard of Oz style. In the second installment, Muse’s balloon lands smack-dab in the center of Venice’s Piazza San Marco. The catwalker ventures into a decadent masked ball, where she meets none other than Mr. Ziggy Stardust himself.
Bowie is much more than just a pretty face for the band. In addition to appearing in the campaign’s print ads, which will roll out on November 10, the musician sings “I’d Rather Be High” in the campaign’s Romain Gavras -directed film, and even tailored the tune to match the short’s enchanting vibe by adding a harpsichord. The full-length movie will premiere on November 7 via the house’s new Louis Vuitton Pass app (available from iTunes and Google Play November 4). However, Vuitton has given us a sneak peek at the L’Invitation au Voyage Venice trailer, which debuts exclusively above.
—Katharine K. Zarrella
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