Jul 11th 2013, 18:16, by Katharine K. Zarrella
Downtown’s eager scenesters piled into the American Apparel on East Houston last night for the New York launch of the brand’s collaboration with U.K.-bred, L.A.-based artist Kesh. The twelve-piece capsule consists of American Apparel basics—tees, hats, panties, and the like—emblazoned with graphic black and white stripes and evil eyes. The motifs were all drawn from a wall in Kesh’s studio, in front of which she’s photographed visitors such as Azealia Banks, Dev Hynes, and Olivier Zahm.
“I want everyone to wear my clothes!” the artist told Style.com after posing for an Instagram. “Well, maybe not your average Joe walking down the street that has no idea who I am. But I have a really diverse following, from high-end fashionistas to students in Michigan. That’s what I love most about my work.”
Kesh told Style.com that she’s worn American Apparel since she was 17, so to put her art on their clothes was a big full-circle moment—almost as exciting, she said, as showing for the first time at Art Basel Miami in December. “I also chose American Apparel because I’ve seen the workers in the factory making these clothes, and those workers are happy.”
Kesh’s collection for American Apparel is available in stores and online now. Prices start at $34. —Todd Plummer
Photo: Carly Otness/BFAnyc.com
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