style file: Fendi’s Palatial New Digs

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Fendi's Palatial New Digs Jul 18th 2013, 13:36, by Katharine K. Zarrella When it comes to Italian fashion, the storied house of Fendi is pretty much as close to royalty as it gets. So it’s fitting that in 2015, to celebrate its ninetieth anniversary, Fendi will move its headquarters to the Palazzo della Civiltà Italiana—that is to say, a Roman palace. Funnily enough, the palace, which was constructed in 1942, during World War II, isn’t quite as old as the fashion house. But, often referred to as the “Square Colosseum,” it is one of the most famous structures in the city. “We are more and more devoted to the city,” Fendi’s CEO Pietro Beccari told WWD—a point that’s further evidenced by Fendi’s mission to restore Rome’s iconic fountains, a project that’s also set to culminate in 2015. —Katharine K. Zarrella Photo: Bruno Buongiorno Nardelli/ Getty Images

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