Judge a man by the company he keeps, and an e-tail boutique by the shoppers it attracts. That, at least, is the reigning logic at Mytheresa, which this week rolls out a new portrait series of its favorite fans. The collection of snaps begins with English clotheshorse Alexa Chung, who models her favorites of the site’s current wares, from Acne to Valentino. The portraits appear here, on Style.com, along with a look behind the scenes at Chung’s shoot, below. The series will continue in the coming weeks with camera-friendly faces such as Harper’s Bazaar‘s Laura Brown, who’s no stranger to the online video, as the host of Bazaar‘s The Look Web show, and London-based deejay Mimi Xu.
—Matthew Schneier
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