style file: Lacoste Fetes Eighty

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thumbnail Lacoste Fetes Eighty
Jun 5th 2013, 16:47

Fauchon, Hermes, Boucheron, and Goyard all interpreted Lacoste's crocodile motif for the house's eightieth birthday.

Things began to heat up at the French Open in Paris yesterday, as Jo-Wilfried Tsonga defeated Roger Federer, raising hopes for a hometown win. (The last time that happened was thirty years ago, when national icon Yannick Noah took home the trophy.)

Meanwhile, inside the French Tennis Federation’s museum, Lacoste invited a handful of guests to preview trophies of a different kind. To mark its eightieth birthday, the brand invited nine French luxury houses to interpret its crocodilian heritage—Hermès checked in with a tennis satchel in shiny pale green croc; Goyard with a roomy travel bag, and Boucheron with bejeweled renditions of the house logo. The idea was lying in wait in the archives, noted Boucheron creative director Claire Choisne: As it turns out, house founder René Lacoste commissioned a shimmering croc from Boucheron for his wife, Simone, in 1957.

This morning, the lineup was already packed up and headed to Colette, where it will grace the windows starting on Monday. But while some things, like the silver golf club by Christofle or those Boucheron pins, can be special ordered, others, like the Hermès and Goyard bags, are unique: The next time you’ll see them is when the Lacoste museum opens at its home base, in Troyes, sometime in 2014. Still, there is one accessible option for everyone: polo-striped éclairs by Fauchon, which will be available through June.

—Tina Isaac

Photos: Courtesy of Lacoste

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