On May 18, London-based fashion consultant and purveyor of cool Yasmin Sewell joined forces with Paper Mache Tiger to open Beach in the East—a graffitied, California-inspired Shoreditch pop-up replete with bespoke wares by the likes of Acne Studios, Eddie Borgo, and Reece Hudson. But those unable to scoot over to the UK before the store closes on August 24 are in luck, because Sewell has teamed with Farfetch.com to launch a virtual (and thus international) version of her shop. Starting tomorrow, the retailer will offer items that on-the-rise and independent designers created specifically for the project. For instance, Thomas Tait, whose last collection was skater-themed, produced a cycling top (above, right); House of Holland turned out a pair of polka-dot jeans; quirky shoe designer Sophia Webster (who got her start as Nicholas Kirkwood’s apprentice) designed a set of palm-tree-heeled sunset flats (below, right); and new talent Joe Duke created a range of hand-printed vintage denim jackets and vests (below, left). The shop will be replenished with all new limited-edition styles throughout the summer, and most items are priced below $300.
Photo: Courtesy of Farfetch.com
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