Irene Neuwirth has cultivated a certain breed of bohemian luxe with her eponymous fine-jewelry line. But the L.A.-based designer, who’s up for the 2013 Swarovski/CFDA Accessories Award, wanted to bring out her collection’s more playful side. And with This is It—a quirky fashion film by Poppy De Villeneuve and Alex Braverman—she does just that. “I think sometimes my brand can be a bit serious—the jewelry is a serious acquisition, and the price point isn’t approachable for everyone. So I wanted to do something that had a youthful feel, something that would speak to my friends and our clients.”
Set in an old-school roller rink in New Jersey, the film, which debuts exclusively above, definitely evokes some childhood nostalgia. And, as far as “fun” goes, the short’s star —Mad Men and Community actress Alison Brie —definitely looks like she’s having some while gliding around in Neuwirth’s vibrant new wares. “I feel like she’s perfect because she gorgeous and she has an incredible sense of humor, these big bright eyes, and a really fresh smile,” said Neuwirth of her leading lady, who was styled by Jeananne Williams. The pair met through Neuwirth’s boyfriend, Phil Lord —Brie has a role in his upcoming film, The Lego Movie.
The supporting cast is nothing to scoff at, either. Members of the electro-pop trio Au Revoir Simone make an appearance (they’re also responsible for the music). And Brie’s on-screen love interest is none other than the lead singer of We Are Scientists, Keith Murray. “He was like a pro roller skater, by the way,” said Neuwirth. The designer makes a cameo, too, but she insists that her skating skills are a little shaky. “I had every birthday at a roller-skating rink when I was a kid. But until this film, I hadn’t been on roller skates for twenty years,” she said. “I’m the biggest klutz. But I was able to stay up. And it was so much fun.”
—Katharine K. Zarrella
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