London’s latest fashion week was really only two days—presumably so the models could get back to their naps and their homework. Yes, this week, London hosted the inaugural Global Kids Fashion Week (GKFW), sponsored by the children’s e-tail powerhouse AlexandAlexa (think Net-a-porter for kids).
At Tuesday afternoon’s big launch event, held in the Freemasons hall in Convent Garden, Amber Le Bon spun the tunes, whilst Jodie and Jemma Kidd, Portia Freeman, Charlotte Tilbury, and more came out with their kids to check out models cartwheeling, skipping, and crying their waydown the catwalk. Meanwhile, front row yummy mummies tried to restrain their toddlers from clambering onto the runway (with limited success). It was an exuberant, carnival-like, laughter filled affair complete with a giant bubble machine, popcorn, and temper tantrums backstage. (”So”, remarked one harried hairstylist as her model screamed out while having her hair teased, “not that different from the grown-up shows, then.”)
Participants in GKFW included Chloé, Little Marc Jacobs, John Galliano, Kenzo, Fendi, Missoni, Ralph Lauren, Roberto Cavalli, Little Paul & Joe, Kenzo, Marni, and many more, with ticket proceeds of the sold out event going to Gwyneth Paltrow’s favorite charity, the Kids Company. Consumer and fashion overload? Perhaps. But there’s no denying the fiscal strength of the high-end children’s clothing market. And by the end, most cynicism was brushed aside. As one fierce seven-year-old stomped down the catwalk in a quilted, structured plaid dress from Junior Gaultier, our fashion instinct clicked in. Hmm. Wonder if we fit into the kids’ size twelve.
—Afsun Qureshi
Photo: Ian Gavin/ Getty Images
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