Despite last night’s spontaneous blizzard, designers and fashion fixtures headed to Finale NYC to fête the launch of eBay and the CFDA’s 2013 You Can’t Fake Fashion tote collection. Marking the pair’s third collaborative effort to fight counterfeits and support authentic design, the new range features 90 one-of-a-kind canvas tote bags that have been customized by designers like Parbal Gurung (above, center), Pamela Love, Band of Oursiders’ Scott Sternberg (above, right), and Rodarte’s Kate and Laura Mulleavy (above, left). The designer-embellished bags are available for purchase via eBay auction through March 25 for a starting price of $100. The initiative is also offering a new standard tote for a “buy it now” price of $50. Proceeds will go toward combating fakes.
“As artists, we work so hard to create something, and then it gets knocked off,” said Rebecca Minkoff. “This is a great platform to ensure authenticity.” Carly Cushnie of Cushnie et Ochs concurs, and suggested that there’s security in knowing her and her design partner Michelle Ochs’ work is protected. “The CFDA has a voice that brings everyone together to preserve design integrity,” she said.
In addition to the likes of CFDA CEO Steven Kolb, Jeffrey Costello, Robert Tagliapietra, and Rebecca Taylor, Ruffian’s Brian Wolk and Claude Morais turned up to rally for the cause. And, according to Morais, they have a particularly special relationship with eBay. “We’re always using the site as a reference point. Right now it’s all about the 1920s and the hunt for the perfect embroidered dress.” We’re sensing a Jazz Age vibe for the team’s Spring ‘14.
—Amber Elliott
Photo: Courtesy of You Can’t Fake Fashion
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