Label: Novis, designed by Jordana Warmflash
Need to Know: Yesterday marked Jordana Warmflash’s first-ever New York fashion week presentation. Her Fall ’13 collection was inspired by photographs Richard Avedon took in Paris in the fifties and sixties. The collection had a certain Mad Men quality to it—with gold brocade pleated coats, black flouncy skirts, leopard cigarette pants, and blue velvet party dresses—but sleek structured accents and tailoring gave the retro aesthetic a playful update. When asked about the Novis woman, Warmflash said she’s someone who likes to get dressed up, doesn’t take herself too seriously, and appreciates well-made clothing.
She Says: “These girls all have a classic, playful quality. The collection is about clean lines and tailored looks, but it’s still whimsical at the same time,” said Warmflash. “Construction is also very important to me, and all the dresses are probably more beautiful on the inside than they are on the outside. I choose a different color binding each season. For Fall, we did a pretty light blue-gray.”
Where to Find It: American Two Shot in New York and Tenoversix in Los Angeles and Dallas.
—Caroline Tell
Photo: David X Prutting / BFAnyc.com
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