Nick Knight—famed photographer, founder of SHOWstudio, and all-around digital fashion maverick—has always been ahead of the curve. So no one expected his Spring ’13 campaign for Chinese luxury retailer Lane Crawford to be a traditional photo spread. This season, Knight teamed up with stylist Katy England and enlisted model Ming Xi to star in digital images and films, which he created with 3-D scanning. “Three-D is a step toward the future of our visual language, which was why I started SHOWstudio,” Knight told Style.com. Knight has been fascinated with this particular method of image making (it’s also used for video games) for fifteen years and has, in the past, done 3-D scans of Lady Gaga, Kate Moss, and Naomi Campbell. The ads—which will appear online, in outdoor media, and in print this month—make Ming Xi look like some kind of fantastic high-fashion android. Watch her strut her digital stuff in Alexander McQueen (above) and Givenchy (below), exclusively on Style.com.
—Katharine K. Zarrella
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