Get ready to give Vanessa Bruno a big New York welcome. On February 7, the Paris-based designer will open a pop-up in Soho—a venture that, she says, could be a prelude to a permanent New York store. “Of course we have plans, but I don’t want to rush. And I want to find the right place. I love so many different areas in New York that it’s hard for me to choose,” says the designer of a potential New York outpost. (In addition to ten boutiques in France, Bruno already has stand-alone stores in L.A., London, Spain, Japan, and Australia.)
Bruno, who’s been making regular trips to New York since childhood, loves Manhattan’s melting pot of personalities and styles. She hopes to express this in her store—with a Parisian twist, of course. Stationed in a loft at 131 Greene Street, the two-floor pop-up will feature Bruno’s Spring ‘13 collection as well as items from some of the designer’s favorite French shops, like Diptyque (”I love their packaging and I wear their perfume”) and Ladurée (”It’s beautiful, high quality, and their macarons are the typical Parisian sweet”). French film company MK2 will also contribute a special project, and books from Bernard Chauveau will be on offer.
According to Bruno, “nomad” is the concept behind the store, so nothing will be permanent—that includes the walls. Apparently, they’ll all be mobile and printed with Bruno’s ethereal Spring ‘13 images of Stella Tennant (above), which were shot by Mark Borthwick. While the boutique certainly has a French focus (”I just wanted to bring the Parisian spirit to New York for a month!” says Bruno) the designer has created one particularly patriotic item: a limited-edition, American flag-embellished version of her signature sequined tote. She’s only made 50—one for each state.
Vanessa Bruno’s pop-up will be located at 131 Greene Street and runs from February 7 through February 26.
—Katharine K. Zarrella
Photo:Mark Borthwick
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