Style File: Proenza Schouler’s Urban Art

Style File
thumbnail Proenza Schouler's Urban Art
Jan 14th 2013, 16:34

With its tactile skins and techno colors, Proenza Schouler’s Spring ’13 collection boasts a graphic, high-impact edge. So, too, does the campaign, which, lensed by David Sims, debuts exclusively on Starring Julia Nobis and Irina Nikolaeva, the ads’ punchy images collage vivid hues, graffiti elements, and surreal forms to highlight Proenza’s Spring wares. Not that they need any help standing out—we bet that once it hits the street, the neon python vest will cause more than a few cases of whiplash.

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