Jason Wu’s new contemporary line, Miss Wu, is all about girlish whimsy. So it’s fitting that the designer came up with a free-spirited, feminine film to showcase his first collection. “As my main collection has evolved to be sexier and more evocative, I wanted the sweeter side of my design sensibility to be preserved,” says Wu of his new range, which, priced between $190 and $800, launches today at Nordstrom. Inspired by iconic couples—like Marianne Faithfull and Mick Jagger, and Jane Birkin and Serge Gainsbourg—the collection’s easy striped sweaters, laid-back cardigans, flirty frocks, and floppy hats have a decidedly French feel. So, too, does the short, which, directed by Todd Cole, was influenced by French New Wave films, specifically those made by Jean-Luc Godard.
Debuting exclusively on Style.com (above), the film stars Meghan Collison as Miss Wu. Swathed in printed silks, smart separates, and a ladylike LBD, she playfully dances around a loft, trying to capture the attention of a love interest who is—at first—frustratingly indifferent. “The fact that we can get a glimpse into her life immediately creates interest in her character,” says Wu. The designer also wanted there to be an element of “fantasy” about his spring woman, so, naturally, during her improvised dance, Collison is able to fly. “I always believe that a bit of fantasy makes fashion more interesting,” says Wu. The designer is flying himself these days, working to finish his Fall ‘13 collection, as well as his second offering (and, he hints, perhaps even some accessories) for Miss Wu. “I very much look forward to writing the next chapters in her life,” he says.
—Katharine K. Zarrella
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