A.P.C.’s raison d’être is denim; its new guiding spirit is Vanessa Seward. The former Azzaro designer focused on cocktail dresses for her capsule collection for the label, but now that the collaboration is continuing into the future, she’s applying herself to the house’s bread and butter, too. Her second capsule collection for A.P.C., for Spring ‘13, includes her first takes on denim, in exclusively high-waisted styles. Given the cuts of her skirts and trousers, A.P.C.’s traditionally steely raw denim wasn’t an option. A suppler version keeps the goods wearable, and during a preview, founder Jean Touitou peered inside a waistband to reveal one of the collection’s secrets: expandable chain stitching to prevent any potential disagreements between fabric and the human form.
“It’s good for me because my life is changing,” Seward said last week at the New York leg of A.P.C.’s 25th anniversary party tour. “I was always in cocktail dresses and high heels. Now I’m a mother of a 2-year-old and I have a different life. I’m now obsessed with a type of casual chicness.” She’ll have more time to ply said obsession. “We started off to do one collection; then we said, OK, let’s do two.” She added, “Now I’m working on the third one.”
A.P.C. x Vanessa Seward denim arrives at A.P.C. stores early next year.
—Matthew Schneier
Photo: Ezra Petronio/Courtesy of A.P.C.
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