Style File: From Baubles to Bags: Mawi’s Evolution

Style File
thumbnail From Baubles to Bags: Mawi's Evolution
Oct 26th 2012, 13:07

Jewelry designer Mawi Keivom and her husband Tim Awan, the talent behind the London-based Mawi label, made a splash when they launched their collection at London fashion week back in 2003. Highly regarded for its colorful heirloom and punk-inspired pieces, the line was quickly picked up by prestigious stores including Barneys, Selfridges, and Browns. And just last year the design duo picked up the Walpole Luxury Brand of Tomorrow award. With all those accolades to celebrate, now couldn’t have been a better time to expand into a new arena. For Keivom and Awan, that arena was handbags. “We have been planning the move into soft accessories for a while and it was just about finding the right time,” Keivom told “Adding diversity to our product line was a natural progression.” The bags (pictured) are designed in coordination with the jewelry and feature the same pops of color and attention to detail that Mawi is known for. The debut style is a bedazzled zip-top clutch ($778 to $1,041). They will be available across the label’s global network of stores as well as at their flagship London boutique this spring. As for the future of Mawi? Bags are just the beginning. “We have a vision to develop the Mawi philosophy and it extends across categories,” Keivom said. “The world is our oyster.”

—Jessica Minkoff

Photo: Courtesy of Mawi

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