Style File: The Fendi Baguette Heads For The Web

Style File
The Fendi Baguette Heads For The Web
Oct 4th 2012, 13:00

The Fendi Baguette birthday celebrations aren’t ending anytime soon. As part of the label’s 15th anniversary festivities for the iconic bag, Fendi opens its online pop-up shop today, making the Baguette available for the first time on its e-commerce boutique at Fendi.com. (It’ll be there through January 2013.) Visitors to the pop-up can find everything from the new Geometrica Baguette (a white and blue striped bag created for the pop-up, only 100 total available) to foulards with Karl Lagerfeld’s Baguette sketches to the Baguette needlepoint embroidery kit (a.k.a. a create-your-own Baguette kit). As part of today’s pop launch, artist Maurizio Anzeri created a one-of-a-kind Baguette for the Fendi archives and an accompanying portrait of Silvia Venturini Fendi, called The Art of Embroidery, which makes its exclusive debut here on Style.com.

—Kristin Studeman

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