Label: Prism by Anna Laub
Need to know: Apparently, New York City was hit by a tornado on Saturday. But you wouldn’t have known it at Anna Laub’s Prism presentation that day. Rain in the morning, yes, but come afternoon, there were clear blue skies as far as the eye could see, which was pretty far given that the presentation took place on the roof deck of The Standard Hotel in the Meatpacking District. “My friends all take the piss out of me, because I live in this fantasy world where it’s sunny all the time,” said Laub, whose swim-and-sunglasses brand is based out of tropical London. “But I do feel like that fantasy came true for me today.” Laub appears to have spent much of the biblically miserable English summer of 2012 elaborating her sunshine fantasies: Along with launching a capsule collection of leather espadrilles, Laub has evolved the Prism swimwear styles to better suit the demands of beach or poolside living.
She says: “I was really starting to think of the swimwear as apparel,” Laub explained.”Like, you’d be in your bikini, and you just pull on a skirt to head to lunch. There are places where people really do live that way.”
Where to find it: Opening Ceremony, Tenoversix, Barneys, and Net-a-Porter.
—Maya Singer
Photo: Courtesy of Prism
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