For those not in the know, Belstaff was first launched back in 1924 and established itself as the go-to brand for waterproof sporting garments. Back in February, Belstaff’s new chief creative director, Martin Cooper (formerly at Burberry), debuted a re-energized look—a collection (heavily inspired by the machine age, when the wealthy all aimed to have motorbikes and motorcars) that strikes a balance between the label’s strong British heritage and modern sophistication. To show off the luxe offerings, the brand enlisted none other than Ewan McGregor to hop on a motorbike (he’s a lifelong motorbike rider himself), along with models Karmen Pedaru, Ymre Stiekema, Maud Weizen, Ben Hill, John Pearson, and Janis Ancens, for the Craig McDean-lensed campaign. “I started wearing Belstaff motorcycle jackets about ten years ago,” McGregor tells Style.com. “I feel like I’ve always known about them from photos of old motorcycle heroes and legends, as they are often wearing Belstaff.” Here, Style.com has a behind-the-scenes look at McGregor at work on the campaign shoot (styled by Karl Templer and creative-directed by Trey Laird), which took place at Lord March’s Goodwood estate in the U.K.—fittingly, the location of the annual Festival of Speed auto race.
—Kristin Studeman
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