Girl-about-town Natalie Joos spends her days casting for shows like Zac Posen and Yigal Azrouël and editorials for the likes of Mario Sorrenti and Mariano Vivanco, but her passion is vintage clothing. Joos’ blog, Tales of Endearment, spotlights her “Muses,” impeccably styled girls and guys who share her secondhand obsession. In a new partnership with Style.com, Tales of Endearment’s subjects discuss their shoots right here on Style File.
On her trip to Tokyo, Natalie Joos found Japanese It-girl Eri, the designer behind Mother, to photograph for Tales this week. She just goes by the singular name Eri, like Madonna, no last name needed. “My last name is unofficial,” she tells Style.com. Maybe that’s because the New York–born, Tokyo-based designer is the progeny of what you might call a vintage shop legend; her dad, according to Joos, opened the first-ever vintage shop in Tokyo, DEP’T. He also owned vintage outposts in New York and San Francisco in the eighties, but all of those stores have since been closed.
“Eri and her little brother were somewhat of the store’s mascots, wearing secondhand and vintage clothing their dad found on his shopping trips,” says Joos. And a passion for vintage still remains in the family blood. “Eri’s affinity with vintage lingers relentlessly to this day—it’s all she wears,” adds Joos. Currently, Eri runs a store in Nakameguro where she sells old treasures as well as contemporary pieces from her Mother label. “I want my customer to feel the same way as when I put on a vintage dress,” she tells Joos. “It’s a special feeling.” Here, Eri shares a few brief words with Style.com about her look and her label.
—Kristin Studeman
How would you describe you personal style?
Rock, punk, girly, bohemian, Oriental, it’s all a mix.
Who influences your look?
My dad.
Do you have a signature item (or two) that you always wear?
I always wear a pinky ring on the tip of my finger and my feather earrings.
Who are some of your favorite designers?
Takeshi Osumi, the designer of Phenomenon.
What is inspiring your work these days?
1920s Art Deco and Art Nouveau.
For more from Eri’s shoot, visit Tales of Endearment.
Photos: Natalie Joos
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