Kirna Zabête is one of New York City’s premier retail destinations, carrying a coveted mix of Givenchy, Balenciaga, Alaïa, and Proenza Schouler. You can count on finding covetable designer labels there. But until now, there’s one thing you couldn’t get there: jeans. That changes with the first denim addition to the store’s designer roster: Mother, a line spearheaded by Lela Tillem (formerly of Citizens of Humanity) and Tim Kaeding (formerly of Seven for All Mankind), which launched for Fall ‘10.
Several years ago, Kirna Zabête co-founders Sarah Easley and Beth Buccini realized the need to include a denim line in their store; even the most Balmain or L’Wren Scott-loving customer wants a good pair of jeans. But with the buyers’ exacting standards, it took years to find a label that measured up. “We do special clothes, not jeans,” Easley explained. But Mother fit the bill, especially at their reasonable price point—they retail between $155 and $242. “You don’t want to go to the park in $500 jeans,” she added. “We like to cross merchandise. You could wear these to the beach with your Alexander Wang T-shirt or pair them with your new Alaïa jacket when you travel.”
The skinny Wilder jeans ($205) and the wide-leg Lookers ($196) are now among the high-end offerings. And as Easley—who is, in fact, a mom—notes, they’re “great for someone 25, someone 45, and everyone in between.”
On sale now at Kirna Zabête, 96 Greene St., NYC, and at Kirnazabete.com.
—Kristin Studeman
Photo: Courtesy of Mother
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