After featuring actresses including Clémence Poésy, Gemma Arterton, and Liv Tyler in past campaigns, G-Star went in a different direction and selected model-of-the-moment Arizona Muse as its face for Fall. And while Muse may not have as much movie star cred as the other girls, she’s definitely a leading lady in the fashion industry, having starred in recent ads for Isabel Marant and Louis Vuitton, among others, not to mention the dozens of editorials and covers she’s scored since her breakthrough Spring ‘11 runway season. “She has become her name, being today’s muse of fashion,” said G-Star’s global brand director, Shubhankar Ray. Muse appears alongside actor Caleb Landry Jones in the new campaign, lensed by famed music video and film director Anton Corbijn (he’s been collaborating with G-Star the past several seasons). The shoot took place in the French Alps at an altitude of nearly 10,000 feet, but Muse, wearing a head-to-toe raw denim outfit, proved that no mountain is too high for her. “I really loved shooting with Anton. He was really personable and easy to work with,” Muse told Style.com. “G-Star chooses people who I admire and it’s amazing that I’m now in that group of people—including Liv Tyler, who I love.” Here, Style.com has an exclusive behind-the-scenes look at the campaign shoot.
—Brittany Adams
Photo: Anton Corbijn
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